Since 2012, the abuse of herione and over the counter prescription medication has statistically increased in Oakland County, Michigan. According to the Detroit Free Press, the deaths attributed to overdose has risen 14 percent. In 2014, 1,745 people have died compared to 1,535 people in 2013. No demographic is immune to addiction and treatment is always available. Seek help from: http://www.recovery.org/browse/michigan/ if you or someone you know is affected by addiction.
For our PSA, we decided to look into the rising use of heroine in and around Oakland County. Some problems we faced was deciding what type of medium to use. We decided we would write a television script announcement that would include a picture with it.
We also had trouble finding data to back up our claim. We started with a PSA about the fog that has recently blanketed South Eastern Michigan, but we couldn’t find data to back that up in our research. The group ended up deciding on a serious matter that had some facts we could use.